360 VR – ARVRtech https://arvrtech.eu A company passionate about Augmented and Virtual Reality on a mission to continuously develop smart and innovative technological solutions across different verticals: marketing, retail, education, tourism, art, entertainment. Fri, 09 Apr 2021 13:57:19 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.14 360 VR Tours: Transforming the Real Estate Industry https://arvrtech.eu/360-vr-tours-transforming-the-real-estate-industry/ Mon, 09 Nov 2020 14:06:22 +0000 https://arvrtech.eu/?p=3973 Statistics say that 90% of home buyers search online for their next home. Since the 1990s, real estate agencies have listed properties on their websites with picture slideshows and 360 panoramas. The introduction of 360 VR tours in real estate was a game changer, allowing future homeowners to experience properties for sale first-hand. Nothing [...]

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Statistics say that 90% of home buyers search online for their next home. Since the 1990s, real estate agencies have listed properties on their websites with picture slideshows and 360 panoramas. The introduction of 360 VR tours in real estate was a game changer, allowing future homeowners to experience properties for sale first-hand. Nothing beats a fully immersive experience of a 360 virtual reality tour.

Since their inception, 360 virtual tours seamlessly slid into their rightful place in the real estate industry. The opportunity to view houses for sale in their entirety without leaving the comfort of your home is appealing to most consumers, especially in these times of mandatory social distancing. 360 VR tours have become indispensable in property marketing.

This post will explore why you should integrate VR 360 tours into your real estate business and what you should look for in 360 virtual tour software. Not every VR application has the same features; explore what’s on offer so that you can choose the best combination of functionalities for your brand.

BENEFITS OF USING 360 VR TOURS IN REAL ESTATE

Aside from the obvious benefits for the consumers, 360 VR tours have many advantages for real estate agents as well. Here are the most important reasons why you should include these types of tours on your website:

  • Permanent Open House

Setting up open houses or house tours takes a lot of time and effort. Real estate agents need to organize schedules, prepare everything in advance, and drive down to the house. Then they need to spend hours showing people around, talking about the finer details of the property, and answering questions.

An evident yet crucial benefit of a 360 virtual house tour is that it is permanently available. All your potential clients need to do is log in and take a look around. Agents don’t have to walk with them or worry whether an appointment will go over time. Virtual staging doesn’t require nearly as much time and money as real-life staging.

You can share your 360 real estate tours on social media and in blog posts, where buyers can ask questions. Additionally, they can share the house they’re interested in with their friends and family so that everyone can get a feel for the place.

  • Better Connection with the Property

Open tours for real estate can get a little impersonal. Future homeowners are led on a previously arranged walkthrough, with slight variation. Usually, there isn’t enough time to stop and size up the living room, consider where each piece of the furniture would go, and similar.

Virtual tours allow buyers to explore at their leisure. They can spend as much time as they want inside the house for sale, and they can discover each room at their own pace. Without the standard urgency of an actual real estate tour, homebuyers can develop a genuine connection with a house. They can imagine how they will decorate it, where their dogs will be, where their kids will play, and much more.

The more time they spend inside a virtual house, the more likely they will come to you for further inquiries and perhaps even a decision to buy it.

  • Immersive, Interactive Experience

Virtual reality isn’t just a cute marketing gimmick. It is a set of immersive experiences that leave a lasting impression on its users. Being immersed in a different, computer-generated reality doesn’t happen often. This innovative technology is exciting; people will want to spend as much time in VR as possible, zooming in on the details and wanting to learn more about the property.

As a result, they will be more motivated to take the next step in the buyer’s journey.

  • Versatile Application

One of the significant advantages of 360 virtual home tours is their versatility. A real estate agency doesn’t have to showcase only the properties currently for sale. Through the power of 3D-modeling and VR, they can also present houses and apartments that are not yet open for viewing.

360 VR tours of buildings and houses in construction allow the buyers to understand what the new space will look like once it’s complete. If the tour is interactive enough, the buyers can envision the house after it’s furnished to get a better sense of whether or not it suits them.

360 VR TOUR APP FEATURES

If you want to invest in VR software that will help you create 360 VR tours, you should find out what features you can choose from. There are plenty of options in the world of VR software development – it’s just a matter of finding the features that fit your business the best.

Here are some key VR tour app functionalities you should consider:

  • Web-based creation – First off, you don’t want to call up a software developer whenever you want a new tour set up. You want to be able to do it yourself.
    Look for 360 VR creators that are web-based (meaning that they require no download or installation) and easy to use. Anyone should be able to create a virtual tour using the software, without any coding knowledge required.

  • Points of interest Points of interest are essential. These are interactive dots in the 360 scene that a customer can activate and learn more about a specific area. Points of interest are virtual instructions that can be text-based, but they can also support audio and video. They’re great for describing each aspect of a real estate property whenever a user wants to learn more about it.

  • Audio narration If you wish your customers to feel more like in an open house, you can choose to have audio narration play the moment they enter a 360 scene. This feature has its pros and cons – such as consumers perhaps not being prepared to listen to audio and having to look for a replay button – but it’s something your agency might want to include.

  • Analytics – Analytics reports will offer insight into what virtual 360 tours consumers are visiting the most, what scenes are the most engaging, and at what points they decide to leave a specific tour. These reports will help you understand your client base, what they like and dislike, and how you can improve their house viewing experience.

  • Questions and answers – Instead of a point of interest, you might want to include a question point. Asking your clients whether they’re enjoying the tour or what they would change about it will provide you with invaluable information. If you opt for a tour with a questionnaire, make sure its results are integrated into analytics.

  • Map – Finally, instead of just having your users clicking through a selection of 360 scenes, you might want to set up a map at the beginning. For example, a map could be a blueprint of a house. The user can then decide where they want to start their tour and move from there into other segments.

THE RIGHT 360 VR SOLUTION FOR YOU

We’ve already discussed how virtual reality technology is becoming essential for all types of industries. Its ability to transform the real estate sector is undeniable as more and more real estate businesses are including 360 VR tours on their websites.

The advantages of incorporating VR tours in your practice are that you will have a permanent open house that your consumers can explore at their leisure and that you can use the tour to showcase any property type, including properties that are not yet ready for viewing in real life. Virtual reality is an immersive, interactive experience that will allow your users to develop a stronger relationship with their future home.

When considering what 360 VR software to invest in, look at the features you would need: a simple, web-based creation, points of interest, analytics, question points, a map for easy navigation, and more. Perhaps a virtual staging option could be a good addition. App development should be tailored to you and your business, no matter what company you go for.

If you want more information on 360 VR tours and would perhaps like a quote for your company, contact us at ARVRtech. We develop cutting-edge augmented reality and virtual reality solutions that will help your business thrive! We’re incredibly proud of 360 VR enterprise solutions, so don’t hesitate to reach out!

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VR Applications: 360 VR Tours for Business https://arvrtech.eu/vr-applications-360-vr-tours-for-business/ Fri, 30 Oct 2020 12:57:54 +0000 https://arvrtech.eu/?p=3836 More and more businesses are turning to VR applications to enhance their storytelling, raise brand awareness, and improve customer satisfaction. The latest trend in the technology of virtual reality is 360 virtual tours for business – an excellent way to create immersive experiences for a wide range of consumers. When the first 360 degree tours [...]

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More and more businesses are turning to VR applications to enhance their storytelling, raise brand awareness, and improve customer satisfaction. The latest trend in the technology of virtual reality is 360 virtual tours for business – an excellent way to create immersive experiences for a wide range of consumers.

When the first 360 degree tours emerged, they immediately became a perfect fit for the tourism and real estate industries. A virtual reality real estate tour offers the chance of exploring a house or property without leaving the comfort of your home, while virtual tourism has been on a steep incline. The current global health crisis that mandates social distancing means that traditional travel avenues are shut off – there has never been a better moment to turn to 360 VR software than now.

Aside from tourism and real estate, other industries also see advantages in virtual 360 tours. These sectors include:

  • Healthcare and medical
  • Education and training
  • Construction and engineering
  • Retail
  • Automotive
  • Marketing and advertising
  • Manufacturing, and more

If you are wondering whether your business could benefit from a 360 degree virtual tour: wonder no more. What follows is a list of business segments that can be completely transformed through the power of virtual tour software.

EMPLOYEE EDUCATION AND TRAINING

Organizing lectures and training sessions for old and new employees is a task that requires time, money, and effort. The employer needs to set up the training space and equipment, find the lecturers, and possibly even to pause regular work activity to demonstrate critical job processes.

All of this can be easily avoided by creating an interactive virtual tour instead. 360 virtual tour training can be used in two different ways.

1. SKILL TRAINING

An employer can create a virtual tour that guides their workers through new processes they need to learn for the job. The employees will find themselves in different 360 scenes – images or video – abundant with information on how to perform various tasks, how to handle different equipment, and what they should pay attention to.

Immersive VR experiences help improve both hard skills (technical skills specific for the job) and soft skills (people skills and personality traits useful for most job positions).

2. HEALTH AND SAFETY TRAINING

Aside from skill training, VR 360 tours can be used for health and safety training. The principle is the same: create a series of 360 scenes that will teach the employees the importance of personal protective equipment (PPE) and safety protocols. These scenes can include the assembly line, the factory floor, packaging lines, or any other environments that require special health and safety education.

While wearing a VR headset, workers will feel as though they are actually in those environments. They will have an easier time understanding the risks of the job and how they can be prevented without getting in the way of other workers or putting themselves in any danger.

An excellent example of VR safety training is our project VR Factory, where we enabled a cement factory to educate its employees about working at heights without actually leaving the comfort of an office.

360 virtual tour software can include questionnaires related to the material the employees have just gone over to test their newfound knowledge.

MARKETING AND SALES

360 house tours are already becoming indispensable in the real estate industry. A 360 virtual reality tour has the unique advantage of placing the user directly inside the property or home they are interested in purchasing. This instant immersion makes the sales process a breeze even if you can’t visit the actual property.

However, 360 viewing is useful for car sales (a 360 degree tour of a car dealership, for example), fashion and retail, as well as a wide range of promotions.

A virtual 360 tour can be created for exploring the comforts of a luxury airline, for virtually stepping inside hotels and restaurants, promoting the importance of national parks and green living, increasing brand awareness for pretty much any type of business, and more.

One of the more recent examples of a marketing 360 VR tour is for Cathaway Pacific. Through a series of 360 scenes, you can find out exactly what it’s like to be a first-class passenger on this innovative airline.

360 VR TOURS FOR TEAM BONDING

Team building is typically not a favorite among employees. It gets a bad reputation because it mostly resembles forced group activities in middle school, when you had no choice but to communicate with children you didn’t like.

However, team-building exercises are essential for a thriving business. They build trust between team members, help resolve conflict, and improve communication and collaboration. A team that communicates well is a team that knocks projects out of the park.

Imaginative 360 VR tours can help in strengthening team bonds by setting up unforgettable team-building experiences.

If your 360 VR tour software comes with the appropriate features, such as a scoring system and a leaderboard, you can build entertaining tours that will show your team with a great time. Upload 360 scenes that require team members to answer quiz questions or even interact with objects to find clues and solve puzzles. All you need for an adventurous virtual tour is a pair of VR headsets and a team that excels in fun yet competitive environments.

WHAT SHOULD 360 VIRTUAL TOURS FOR BUSINESS INCLUDE?

Now that you’ve caught a glimpse of how you can make the best use of a virtual reality tour for your business, a question remains: what should your virtual reality application include? What kind of software features should you look for?

Here are a few key aspects a 360 virtual tour platform for business should have:

  • A way for any employee to easily create tours – a simple and straightforward 360 tour creator
  • 360 degree video and image support
  • Interactive hotspots in the 360 scene – Points of Interest that can display text, images, audio, or video
  • A questionnaire and question analytics – so that managers gain insight into how each individual answered their questions (essential in training)
  • A scoring system and scoreboard (for fun team-building time)
  • A map to easily move through different 360 scenes, and more

Many virtual reality companies attempted to develop products with all of these features combined. To our humble knowledge, ARVRtech is the only one that succeeded in this endeavor. Reach out to us for more information on how you can integrate a virtual tour app into your enterprise. Let’s see what we can create together!

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